ALL ABOUT BLUE SUEDE NEWS MAGAZINE BY PUBLISHER-FOUNDER MARC BRISTOL
CONTINUED FROM PAGE ONE

.......when they got the same or a similar idea. I had no capitol whatsoever
beyond my reputation as a musician and band leader, my experience
writing a regular column for a national magazine (The Mother Earth
News) for 6 years, and a little experience with graphics in the form of
occasional posters or promo sheets for the bands. I can tell you it's
not a good idea to start out without capitol AND partners. It's also
almost a requirement that you should be a natural workaholic, which I'm
not. Still, after a couple of years doing it as a free giveaway
publication just in the Puget Sound area, I quit for a year (and wrote
a screenplay) and regrouped with the idea of putting it out nationally,
and with a price on the cover.
I didn't want to do it except for people
who were willing to pay for it. I wasn't able to sell enough
advertising or subscriptions to make anything on it as a local
publication, although some others have moved into the breech locally
and continued portions of that coverage.
When I started it
back up in 1989, I came up with the tagline "House Organ Of The Church
Of Rock'n'Roll", and Doug Biggert, then head of the magazine division
of Tower Records, liked the line enough to give me a chance and consign
some for the chain. This was enough encouragement to keep me going, and
I picked up a few more national distributors, doubled the number of
pages from 16 to 32, then put a slick cover around it, which added 4
more pages. Gradually it got up to 68 pages total, counting the cover,
and with issue #34 we went with a duotone cover, blue and black. It was
always our intention to try and cover a whole spectrum of American
Roots music, which is a tough row to hoe in an industry that finds it
most convenient to pigeonhole everything for marketing purposes. At one
point in the 68 page issues we were reviewing around 200 titles per
issue, and because there was a big Blues boom going on, 90% of those
titles were Blues, and we were perceived as a Blues magazine, in
particular by advertisers. But when Stevie Ray Vaughan, Robert Cray and
the Fabulous Thunderbirds put Blues on the map, everyone who had long
wanted toe a Blues album decided then was the time. Soon there was a
glut of Blues product eroding the chances to
make money on individual titles, and also several new Blues
publications competing for the ad dollars. We got kind of squeezed out
of those dollars when 3 of the bigger publications began offering color
ads, which cost a lot more at the time. Around 1990 the Rockabilly
Revival began to reheat, and we began getting a bunch more Rockabilly
product to review, which at a certain point changed the perception of
Blue Suede News in the minds of several of our loyal Blues advertisers.
Finally, in the last couple years, some of those are coming back, and
newer Blues labels are seeing fit to advertise with us. We never
changed our attitude about covering the whole spectrum, as we see it.
www.bluesuedenews.com
( COMING SOON PART TWO ! ) 
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